ALVAREZ ALDAY, MARTA / CUENCA-AMIGO, MAC
THIS BOOK WAS CONCEIVED BY ITS AUTHORS-PROFESSORS OF STRATEGY ATDEUSTO BUSINESS SCHOOL (DBS), PART OF THE UNIVERSITY OF DEUSTO, ANDMEMBERS OF THE SCHOOL OF MANAGEMENT CREATED BY ANTONIO FREIJE-AS APRACTICAL COMPANION TO THE STUDY OF STRATEGY. IT IS INTEND